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Jorge Rodríguez-Gerada is a Cuban American contemporary artist. He is a founder of the New York Culture Jamming movement and an innovator in the international urban art scene. Since the late 90´s he has been replacing the faces of cultural icons chosen by advertisers with the faces of anonymous people to question the controls imposed on public space, the role models designated and the type of events that are guarded by the collective memory.
Jorge describes his work by saying, “I chose charcoal for its transparency and ephemeral quality. I involve the visual narrative of the textured wall instead of covering it. These time-based portraits gradually deteriorate. They become a metaphor of the fading of life, of fame and of the things we first thought were so important. The creation of the “Identity Series” is also an act that is environmentally sound and at the mercy of the natural world. The pieces fade away like the warmth after an embrace. The photo realistic drawing is only an aspect of the piece. The importance of the piece is the whole process of creation, destruction and memory.”
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