Nacho Ormaechea studied illustration and graphic design at Ecole Estienne, Paris, and is now a professional a freelance art director and designer.
Ormaechea prides himself on opting for practical over trendy solutions. His education and good grasp on photographic technique enables him to stage and shoot original and powerful images, and thus meeting the expectations of demanding clients.
Solitude and reflection are important to him. ‘My days, and I guess some of yours too, are full of overflowing information invading my computer,’ he says, including ‘too much visual material meant to “nourish our inspiration”.’ Space and distance is needed, he suggests, to formulate our own thoughts.
In his own practice, Ormaechea aims for creative freedom beyond specifications, deadlines, or budgets—only a strong desire to create for the need to express.
His work has been extensively exhibited in Paris.